Are you ready for some flowers?
In honor of the start of football season, 1-800-Flowers.com is launching a limited-edition line of rose bouquets colored to match those of NFL and NCAA teams, including the Dallas Cowboys, Buffalo Bills, Pittsburgh Steelers, Ohio State Buckeyes and Alabama Crimson Tide.
“As a company, our vision is to help inspire people to give more, connect more, and build more and better relationships,” said Alfred Palomares, vice president of merchandising, 1-800- Flowers.com. “Throughout the football season, friends and families gather to watch the game, cheer on their favorite teams, and continue to build on those relationships with one another.”
Palomares suggested the Game Time bouquets could be used to thank a host for setting up a fantastic game day spread or experience or just as a way to show team pride. The collection is part of the brand’s commitment to innovation and finding new gift-giving opportunities, he said. 1-800-Flowers Inc. is also the parent of other gift-oriented brands including Harry & David, Personalization Mall and The Popcorn Factory.
“At 1-800-Flowers.com, innovation is in our DNA. We constantly keep our finger on the pulse of consumer trends and develop truly original products to solve more of their gifting needs,” Palomares said. “Whether it’s for a birthday, anniversary, or game day soiree, we want our customers to see us as the gifting destination.”
The company is communicating the availability of the Game Time bouquets through email, social, influencers, search and onsite activations. They will currently be available through September 29, though Palomares suggested the season could be extended.
“As the season progresses, there’s an opportunity for this collection to continue or expand – but we’re also working on a few other exciting projects,” he said.
